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Booth Martin wrote:
A comparison: Lets say that every 18 months for 40+ years the cost of producing socks falls by 50%. At some point everyone just has too many socks, regardless of what the fashion mavens say & do. At that point socks sales dollar volumes would have to fall.

You're assuming that the cost of producing socks remains the same, but the cost of selling them is dropping. What if (due to improvements in technology) the actual cost of producing socks has gone down, and you've simply passed that savings on to the consumer? Surely if your profit margin remains the same, you won't lose money?

Also, who do you know that can wear the same pair of socks for 40 years without them wearing out and needing replacement?

Computers are designed to last perhaps 3 or 4 years. After that time, they become obsolete and you need to buy new ones. (Especially PCs.) Therefore, the demand won't dissipate when everyone has one.

Plus, the demand does continue to grow. Years ago, you might've had only one computer for the whole family to share, today each child has his/her own. Same in business.. more and more employees need computers. At least in our organization, as older people retire and younger people take their jobs, I find more and more of the company's employees "need" to have computers to do their work. (Obviously they don't NEED it if they're predecessor didn't have one, but they say it makes their job easier, and the company is therefore willing to spend the money.)


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