Please explain how the Apple iPhone commercials are NOT education.

Many people do not equate System i with System i5 with iSeries with
AS/400. What's the point of marketing if not to educate your potential
customer - what's so special/why do I need this product?

I like the idea of marketing to OS/400 and i5/OS. You do not see people
marketing software that runs on Dell or HP, they market software that
runs on Windows.

Loyd Goodbar
Senior programmer/analyst
TS Water Valley
-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx
[mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Trevor Perry
Sent: Thursday, October 04, 2007 13:33
To: Midrange Systems Technical Discussion
Subject: Re: Marketing question about AS/400 name

Do you need to communicate to someone who is not listening or keeping
Marketing is for awareness, not education...

This thread ...


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