But how does one communicate to the casual user that doesn't "keep up"?
This isn't like General Motors coming up with a new model Chevrolet, its
like GM changing the Chevrolet name plate every couple of years. A
Chevrolet dealership is a Chevrolet dealership, and has been for 80
years. Its not advertised as the General Motors dealership because it
isn't. Its a Chevrolet dealership. Want a Corvette? Thats where ya
go, and everyone knows it.
So how do we keep that same continuity in our sales and marketing?