Do you need to communicate to someone who is not listening or keepingup?
Marketing is for awareness, not education...
From: midrange-l-bounces@xxxxxxxxxxxx [mailto:midrange-l-
bounces@xxxxxxxxxxxx] On Behalf Of Trevor Perry
Sent: Thursday, October 04, 2007 11:33 AM
To: Midrange Systems Technical Discussion
Subject: Re: Marketing question about AS/400 name
There are two parts to this issue.
One - what is it called now, and how do I reach people who are being
by current IBM 'marketing'?
- In this case, I think you use "i5/OS". "System i" can be used, but
appears that hardware is going to matter less in the future.think it
Two - what was it called, and how do I reach the people who still
is called that?Yet,
- In this case, you reference the heritage of the hardware and the
so you cover all google attempts.
Of course, there is another part to this issue. Just read any System i
forum, and there has been gazillions of mentions of the new names.
steadfast remain committed to AS/400 or iSeries. Are these people not
listening or keeping up? What marketing effort will work for them? If
try to change something, and someone has an opinion "I ain't changing,you
can't make me", should you change your marketing effort for theseup"?
or should you market to people who are open to change and willing to
I say the latter!
On 10/4/07 2:20 PM, "Booth Martin" <booth@xxxxxxxxxxxx> wrote:
But how does one communicate to the casual user that doesn't "keep
This isn't like General Motors coming up with a new model Chevrolet,
itlike GM changing the Chevrolet name plate every couple of years. A
Chevrolet dealership is a Chevrolet dealership, and has been for 80
years. Its not advertised as the General Motors dealership because
yaisn't. Its a Chevrolet dealership. Want a Corvette? Thats where
go, and everyone knows it.
So how do we keep that same continuity in our sales and marketing?
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