But how does one communicate to the casual user that doesn't "keep up"?
This isn't like General Motors coming up with a new model Chevrolet, its like GM changing the Chevrolet name plate every couple of years. A Chevrolet dealership is a Chevrolet dealership, and has been for 80 years. Its not advertised as the General Motors dealership because it isn't. Its a Chevrolet dealership. Want a Corvette? Thats where ya go, and everyone knows it.
So how do we keep that same continuity in our sales and marketing?



Trevor Perry wrote:
Recently, we had a discussion about not using the hardware name any more -
just the OS name. So, everything you should write moving forward should
reference i5/OS. Just like Word is "Windows software", your application is
"i5/OS software". Software for i5/OS.


Now, the problem is, you have to cater for marketing to people who need
education about the name/s, the rename/s, and for those who generally are
stuck in an AS/400 or even an iSeries world.

To handle this, you could mention that your software is "i5/OS software" and
backwards compatible to "OS/400". If you wish to mention hardware, you
should note that i5/OS runs on the System i family of servers. You can
mention that this includes AS/400, iSeries and System i hardware.

Refrain from mentioning that System i is just another name for an AS/400.
Don't say that i5/OS is OS/400 renamed. DO talk about i5/OS evolving from
OS/400 and System i evolving from AS/400 and iSeries - if you mention these
things on your site, the search engines will find you.

In the end, where does your software run? i5/OS..



~~~~~~~~~~~~~~~~~~~~~~~
KMR Systems Corporation
6800 Jericho Turnpike
Suite 207E
Syosset, N.Y. 11791-4401

phone: 516-364-1828 x405
cell: 516-587-1353
web: www.kmrsystems.com


On 10/4/07 11:35 AM, "jallen@xxxxxxxxxxx" <jallen@xxxxxxxxxxx> wrote:

I know this topic has been discussed before (beaten to
death) and I am not asking for a lengthy discussion about
IBM and
how they messed up with renaming the AS/400.


What I would like is suggestions from the IBM midrange
community on the following:

We are in the process of rewriting our web site and all of
our marketing material.

Currently we make reference to:

Developers of software for the AS/400

Our Software runs on the AS/400

Etc. Etc.


We would like to move forward to the 21st century now and
market it with the

correct name(s). We still have software that was installed
years ago on an AS/400 and it still runs on those machines.

We have more up to date software for the newer Systems.


I would like to hear suggestions on the correct way to write
the fact that we offer software for the AS/400, System i,
iSeries, i5 etc. etc.


If you were in the market for software what would you like
to see on a vendors web site when they are referencing the
hardware their software runs on.

Please keep in mind that not all IBM customers are on the
latest and greatest version of this platform.



Would it read:

.software for the AS/400, System i, iSeries, i5



Thanks


John







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