RE: Tattoos & hugs: Malcolm's at it again!

[Jim Damato <jdamato@xxxxxxxxxxxxxxxxx>]

"...But the basis of this campaign, really, is part of an overall strategy
developed by Al Zollar, general manager of the iSeries, to add to the
platform's customer base by improving its image."

"This campaign, which Zollar discussed with business partners during its
PartnerWorld conference being held this week in Las Vegas, will be rolled
out during Common conference in May in San Antonio."



Sigh.  An ad campaign at COMMON.  Still preaching to the choir.

-Jim


-----Original Message-----
From: G Armour [mailto:garmour400m@xxxxxxxxx]
Sent: Tuesday, March 02, 2004 1:13 PM
To: midrange-l@xxxxxxxxxxxx
Subject: Tattoos & hugs: Malcolm's at it again!


>From Search400 (link below):

Within the next several months, IBM will begin rolling out a new marketing
campaign that plays off the affection iSeries users have for the platform.


The campaign will include videos of iSeries users hugging their systems,
tattoos and the catchy slogan "iSeries. my Series." 

It's all about the love, baby. 

"Anyone who buys this platform falls in love with it," said Malcolm
Haines, an IBM iSeries marketing veteran. "There are massive levels of
affection for this system. We're hoping that when people see the love
these users have for their platform they'll say, 'Why?' Why do they feel
this affection? It must be really unusual." 

http://search400.techtarget.com/originalContent/0,289142,sid3_gci953207,00.h
tml

Tattoos! Another reason to go to COMMON.

GA