>From Search400 (link below):

Within the next several months, IBM will begin rolling out a new marketing
campaign that plays off the affection iSeries users have for the platform.


The campaign will include videos of iSeries users hugging their systems,
tattoos and the catchy slogan "iSeries. my Series." 

It's all about the love, baby. 

"Anyone who buys this platform falls in love with it," said Malcolm
Haines, an IBM iSeries marketing veteran. "There are massive levels of
affection for this system. We're hoping that when people see the love
these users have for their platform they'll say, 'Why?' Why do they feel
this affection? It must be really unusual." 

http://search400.techtarget.com/originalContent/0,289142,sid3_gci953207,00.html

Tattoos! Another reason to go to COMMON.

GA

__________________________________
Do you Yahoo!?
Yahoo! Search - Find what you?re looking for faster
http://search.yahoo.com

As an Amazon Associate we earn from qualifying purchases.

This thread ...


Follow On AppleNews
Return to Archive home page | Return to MIDRANGE.COM home page

This mailing list archive is Copyright 1997-2022 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].

Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.