Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares

[Glenn Hopwood <ghopwood.list@xxxxxxxxx>]

Ah...thanks. Another piece of auto trivia to squirrel away.

Glenn

On 6/14/2010 2:13 PM, Paul Nelson wrote:
> It's always been the nickname. They may have capitalized on that with some
> model, but I first heard it when I was a kid in relationship to their big
> trucks.
>
> Paul Nelson
> Office 512-392-2577
> Cell 708-670-6978
> nelsonp@xxxxxxxxxxxxx
>
>
> -----Original Message-----
> From: midrange-nontech-bounces@xxxxxxxxxxxx
> [mailto:midrange-nontech-bounces@xxxxxxxxxxxx] On Behalf Of Glenn Hopwood
> Sent: Monday, June 14, 2010 12:13 PM
> To: Non-Technical Discussion about the AS400 / iSeries
> Subject: Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares
>
> Jimmy is a model, isn't it? I've never heard of a shortened name for GMC.
>
> Glenn
>
> On 6/14/2010 10:37 AM, Paul Nelson wrote:
> > GMC or Jimmy?
> >
> > Paul Nelson
> > Office 512-392-2577
> > Cell 708-670-6978
> > nelsonp@xxxxxxxxxxxxx
> >
> >
> > -----Original Message-----
> > From: midrange-nontech-bounces@xxxxxxxxxxxx
> > [mailto:midrange-nontech-bounces@xxxxxxxxxxxx] On Behalf Of Mike
> > Sent: Monday, June 14, 2010 9:28 AM
> > To: Non-Technical Discussion about the AS400 / iSeries
> > Subject: Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares
> >
> > Good luck! Honestly, Chevrolet is hard to remember how to spell and
> doesn't
> > roll off the tongue as nicely as Chevy. Sorry, Chevolet Truck doesn't
> sound
> > as nice as Chevy Truck. Re-brand to Chevy, it's easier.
> >
> > --
> > Mike Wills
> > http://mikewills.info
> > P: (507) 933-0880 | Skype: koldark
> >
> >
> > On Mon, Jun 14, 2010 at 9:08 AM,<elehti@xxxxxxxxxxxxxxxxxx>   wrote:
> >
> > > GM has branding issues similar to IBM's brand names (IBM I on Power
> > > systems, Systemi, iSeries, AS400)!
> > >
> > >
> > >
> > > http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_che
> > > vrolet_who_cares.html
> > >
> > >
> > >
> > >
> > > Chevy or Chevrolet? Who Cares
> > > <http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_ch
> > > evrolet_who_cares.html>
> > >
> > >
> > > There's corporate silliness. And then there's what happened at Chevy,
> > > er, Chevrolet this week. Chevrolet sales vice president Alan Batey and
> > > marketing vice president Jim Campbell sent a memo to employees asking
> > > that they talk about the brand as Chevrolet, not its shortened nickname
> > > Chevy, according to a New York Times report. They want the brand to be
> > > consistent, especially since General Motors is trying to push Chevrolet
> > > in global markets where some people may not know it as Chevy. The story
> > > took on a life of its own, with some observers thinking that Chevrolet
> > > way trying to ban the use of the nickname "Chevy."  . . . . [much more]
> > >
> > > --
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