Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares

It's always been the nickname. They may have capitalized on that with some
model, but I first heard it when I was a kid in relationship to their big
trucks.

Paul Nelson
Office 512-392-2577
Cell 708-670-6978
nelsonp@xxxxxxxxxxxxx


-----Original Message-----
From: midrange-nontech-bounces@xxxxxxxxxxxx
[mailto:midrange-nontech-bounces@xxxxxxxxxxxx] On Behalf Of Glenn Hopwood
Sent: Monday, June 14, 2010 12:13 PM
To: Non-Technical Discussion about the AS400 / iSeries
Subject: Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares

Jimmy is a model, isn't it? I've never heard of a shortened name for GMC.

Glenn

On 6/14/2010 10:37 AM, Paul Nelson wrote:

GMC or Jimmy?

Paul Nelson
Office 512-392-2577
Cell 708-670-6978
nelsonp@xxxxxxxxxxxxx


-----Original Message-----
From: midrange-nontech-bounces@xxxxxxxxxxxx
[mailto:midrange-nontech-bounces@xxxxxxxxxxxx] On Behalf Of Mike
Sent: Monday, June 14, 2010 9:28 AM
To: Non-Technical Discussion about the AS400 / iSeries
Subject: Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares

Good luck! Honestly, Chevrolet is hard to remember how to spell and

doesn't

roll off the tongue as nicely as Chevy. Sorry, Chevolet Truck doesn't

sound

as nice as Chevy Truck. Re-brand to Chevy, it's easier.

--
Mike Wills
http://mikewills.info
P: (507) 933-0880 | Skype: koldark


On Mon, Jun 14, 2010 at 9:08 AM,<elehti@xxxxxxxxxxxxxxxxxx> wrote:

GM has branding issues similar to IBM's brand names (IBM I on Power
systems, Systemi, iSeries, AS400)!



http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_che
vrolet_who_cares.html




Chevy or Chevrolet? Who Cares
<http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_ch
evrolet_who_cares.html>


There's corporate silliness. And then there's what happened at Chevy,
er, Chevrolet this week. Chevrolet sales vice president Alan Batey and
marketing vice president Jim Campbell sent a memo to employees asking
that they talk about the brand as Chevrolet, not its shortened nickname
Chevy, according to a New York Times report. They want the brand to be
consistent, especially since General Motors is trying to push Chevrolet
in global markets where some people may not know it as Chevy. The story
took on a life of its own, with some observers thinking that Chevrolet
way trying to ban the use of the nickname "Chevy." . . . . [much more]

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