Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares

[Glenn Hopwood <ghopwood.list@xxxxxxxxx>]

Jimmy is a model, isn't it? I've never heard of a shortened name for GMC.

Glenn

On 6/14/2010 10:37 AM, Paul Nelson wrote:
> GMC or Jimmy?
>
> Paul Nelson
> Office 512-392-2577
> Cell 708-670-6978
> nelsonp@xxxxxxxxxxxxx
>
>
> -----Original Message-----
> From: midrange-nontech-bounces@xxxxxxxxxxxx
> [mailto:midrange-nontech-bounces@xxxxxxxxxxxx] On Behalf Of Mike
> Sent: Monday, June 14, 2010 9:28 AM
> To: Non-Technical Discussion about the AS400 / iSeries
> Subject: Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares
>
> Good luck! Honestly, Chevrolet is hard to remember how to spell and doesn't
> roll off the tongue as nicely as Chevy. Sorry, Chevolet Truck doesn't sound
> as nice as Chevy Truck. Re-brand to Chevy, it's easier.
>
> --
> Mike Wills
> http://mikewills.info
> P: (507) 933-0880 | Skype: koldark
>
>
> On Mon, Jun 14, 2010 at 9:08 AM,<elehti@xxxxxxxxxxxxxxxxxx>  wrote:
>
> > GM has branding issues similar to IBM's brand names (IBM I on Power
> > systems, Systemi, iSeries, AS400)!
> >
> >
> >
> > http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_che
> > vrolet_who_cares.html
> >
> >
> >
> >
> > Chevy or Chevrolet? Who Cares
> > <http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_ch
> > evrolet_who_cares.html>
> >
> >
> > There's corporate silliness. And then there's what happened at Chevy,
> > er, Chevrolet this week. Chevrolet sales vice president Alan Batey and
> > marketing vice president Jim Campbell sent a memo to employees asking
> > that they talk about the brand as Chevrolet, not its shortened nickname
> > Chevy, according to a New York Times report. They want the brand to be
> > consistent, especially since General Motors is trying to push Chevrolet
> > in global markets where some people may not know it as Chevy. The story
> > took on a life of its own, with some observers thinking that Chevrolet
> > way trying to ban the use of the nickname "Chevy."  . . . . [much more]
> >
> > --
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