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GM has branding issues similar to IBM's brand names (IBM I on Power
systems, Systemi, iSeries, AS400)!
http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_che
vrolet_who_cares.html
Chevy or Chevrolet? Who Cares
<
http://www.businessweek.com/autos/autobeat/archives/2010/06/chevy_or_ch
evrolet_who_cares.html>
There's corporate silliness. And then there's what happened at Chevy,
er, Chevrolet this week. Chevrolet sales vice president Alan Batey and
marketing vice president Jim Campbell sent a memo to employees asking
that they talk about the brand as Chevrolet, not its shortened nickname
Chevy, according to a New York Times report. They want the brand to be
consistent, especially since General Motors is trying to push Chevrolet
in global markets where some people may not know it as Chevy. The story
took on a life of its own, with some observers thinking that Chevrolet
way trying to ban the use of the nickname "Chevy." . . . . [much more]
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