GMC or Jimmy?

Paul Nelson
Office 512-392-2577
Cell 708-670-6978

-----Original Message-----
From: midrange-nontech-bounces@xxxxxxxxxxxx
[mailto:midrange-nontech-bounces@xxxxxxxxxxxx] On Behalf Of Mike
Sent: Monday, June 14, 2010 9:28 AM
To: Non-Technical Discussion about the AS400 / iSeries
Subject: Re: Chevy or Chevrolet Brand Name? Whatever. Who Cares

Good luck! Honestly, Chevrolet is hard to remember how to spell and doesn't
roll off the tongue as nicely as Chevy. Sorry, Chevolet Truck doesn't sound
as nice as Chevy Truck. Re-brand to Chevy, it's easier.

Mike Wills
P: (507) 933-0880 | Skype: koldark

On Mon, Jun 14, 2010 at 9:08 AM, <elehti@xxxxxxxxxxxxxxxxxx> wrote:

GM has branding issues similar to IBM's brand names (IBM I on Power
systems, Systemi, iSeries, AS400)!

Chevy or Chevrolet? Who Cares

There's corporate silliness. And then there's what happened at Chevy,
er, Chevrolet this week. Chevrolet sales vice president Alan Batey and
marketing vice president Jim Campbell sent a memo to employees asking
that they talk about the brand as Chevrolet, not its shortened nickname
Chevy, according to a New York Times report. They want the brand to be
consistent, especially since General Motors is trying to push Chevrolet
in global markets where some people may not know it as Chevy. The story
took on a life of its own, with some observers thinking that Chevrolet
way trying to ban the use of the nickname "Chevy." . . . . [much more]

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