Corporations (public ones at least) have a fiduciary responsibility to maximize return on investment for their shareholders -- that is to maximize profit! Period! However, over what timeframe they maximize profit is open to interpretation. For example, I could make a toaster that cost $1 to make and sold for $50 and I'd make a killing in the short term. Of course if the reason the thing cost $1 to make was because it was unsafe, started fires, and killed people, in the long run I would loose so much money that it wasn't a good business decision. The business took too short-sighted a view of maximizing profit. On the other hand, if I spent $49 to make that $50 toaster I'd probably have the safest toaster on the face of the planet, and over 1000 years I'd make a ton of money, but no one that was alive today would care -- the company took too long-sighted a view of maximizing profit. The trick is balancing risk/time/investment and return. And it's not an easy thing to do. -Walden ------------ Walden H Leverich III Tech Software (516) 627-3800 x11 WaldenL@xxxxxxxxxxxxxxx http://www.TechSoftInc.com Quiquid latine dictum sit altum viditur. (Whatever is said in Latin seems profound.)
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