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  3. September 2003

Re: iSeries (non-) Marketing - part 24,566

Art Tostaine, Jr. wrote:
Malcolm Haines was at the Lansa user Conference as the keynote speaker.
He is a talented speaker and is very passionate about the Iseries. I
believe he leads the marketing team? He did say, IIRC, that there would
not be an Iseries TV commercial. I think that decision was direct from
Armonk.


Personally, I think that makes sense. After all, what percentage of the average TV viewing audience is going to rush out to the store to buy an iSeries machine after watching a TV commercial? No, you want to put your ad money in places where you can be sure that most people who see your ad are actually in a position to buy your product.

Cheers! Hans



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