RE: iSeries (non-) Marketing - part 24,566

["Art Tostaine, Jr." <artjr@xxxxxxxxxxx>]

Yes, I think Malcolm was pointing that out too.

He said he would do more things like he did at (IIRC) the Lotus thing in
the UK, where he had all of the cabs painted with Iseries info.


Art Tostaine, Jr.
CCA, Inc.
Jackson, NJ 08527


-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx
[mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Hans Boldt
Sent: Tuesday, September 09, 2003 8:08 AM
To: midrange-l@xxxxxxxxxxxx
Subject: Re: iSeries (non-) Marketing - part 24,566

Art Tostaine, Jr. wrote:
> Malcolm Haines was at the Lansa user Conference as the keynote
speaker.
> He is a talented speaker and is very passionate about the Iseries.  I
> believe he leads the marketing team?  He did say, IIRC, that there
would
> not be an Iseries TV commercial.  I think that decision was direct
from
> Armonk.  
> 

Personally, I think that makes sense. After all, what percentage of 
the average TV viewing audience is going to rush out to the store to 
buy an iSeries machine after watching a TV commercial? No, you want 
to put your ad money in places where you can be sure that most 
people who see your ad are actually in a position to buy your product.

Cheers! Hans


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