eCommerce (was Re: AS/6000)

[email@xxxxxxxxxxxxxxxxxxx (James W Kilgore)]

Colin,

IMHO, the greatest benefit is the expanded potential customer base.

Without having to acquire mailing lists or canvassing.

Even if the net result is a shift of -how- the orders are received,
there would be a higher degree of automation at the back end and
hopefully reduced cost.

Colin Williams wrote:
> 
> Are you saying that your company has made more money because of an
> ecommmerce web site than they would have made anyway.
> To me ecommerce/internet only offers one new thing to mail order
> companies, that the catalogue/brochure is online. Apart from that, and
> the collection of customer information, does it really offer anything
> new over  telephone ordering/mail order?
>
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