• From: HwaRangRon@xxxxxxx
  • Date: Sat, 30 Oct 1999 14:20:11 EDT

In a message dated 10/30/99 11:05:24 AM Pacific Daylight Time, 
lbolhui@ibm.net writes:

<< snip>
 > the generic ads are not effective.  like car ads, you need to take the
 > selling feature of each product and sell that.  (like you don't see
 > generic magic car ads.) >>

IBM is considering renaming the AS400. The AS400 has a negative image to the 
outside world. (We who actually use the machine know that its the best box on 
the planet, but they don't have to use any advertising to sell us, we are 
already sold.)

Rather than try to overcome that image problem with effective advertising, 
they are considering renaming the box and selling it under another name. If 
that's true, then the current advertising makes some kind of sense. Why push 
the AS400 if its going to become the "..someother stupid name goes here.."

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