At 02:20 PM 10/30/99 EDT, HwaRangRon@aol.com wrote: >In a message dated 10/30/99 11:05:24 AM Pacific Daylight Time, >firstname.lastname@example.org writes: > ><< snip> > > the generic ads are not effective. like car ads, you need to take the > > selling feature of each product and sell that. (like you don't see > > generic magic car ads.) >> > >IBM is considering renaming the AS400. The AS400 has a negative image to the >outside world. (We who actually use the machine know that its the best box on >the planet, but they don't have to use any advertising to sell us, we are >already sold.) > >Rather than try to overcome that image problem with effective advertising, >they are considering renaming the box and selling it under another name. If >that's true, then the current advertising makes some kind of sense. Why push >the AS400 if its going to become the "..someother stupid name goes here.." > >Ron >+--- Money ? +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to MIDRANGE-L@midrange.com. | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com. | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com. | Questions should be directed to the list owner/operator: email@example.com +---
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