Re: IBM Cancels AS/400 Specific Advertising

Booth
 Look at the  current IBM sales model. It is like  the auto industry. GM
manufacturers, has  zone offices and sales & service dealers are
independent [ well almost]. The  trend or  shift  began about 89  or 90.

On the  advertisements: - this week I  have heard  many radio adds and a TV
one too for  AS400 e business.  Guess that is scheduled to end for the
common good of  all IBM product PR thus  breaking the  analogy to
automotive there.

At 08:18 PM 6/10/99 -0400,Booth  Martin wrote:
>damn advertising agencies love those generic campaigns.  Lots of
>artsy-fartsy stuff, lots of billings, nothing to measure for
>effectiveness.   Why don't managers understand: People don't buy IBMs,
>they buy computers, servers, software, stuff. 
>
>General motors understands this, why can't IBM?  Who's ever seen a General
>Motors ad advertising a generic General Motors?  Their ads are brand 
>named, not generic garbage.   GM understands how to sell.  If GM doesn't
>do it, I sure as hell wouldn't.
>
>
>In <8625678C.006AE432.00@notes1.compures.com>, on 06/10/99 
>   at 02:34 PM, joberhol@compures.com said:
>
>
>>Based on the information we have, IBM is going to generic server
>>advertising instead of pushing one brand name or another.  Basically as I
>>understand it, the RS/6000 people and the Netfinity folks were
>>complaining that the AS/400 was starting to take revenue from them.
>
>-- 
>-----------------------------------------------------------
>boothm@ibm.net
>Booth Martin
>-----------------------------------------------------------
>
>+---

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