Re: IBM Cancels AS/400 Specific Advertising

Booth !!

You are SO right and WHY don't more people (ESPECIALLY those at IBM) UNDERSTAND
THIS !!!

GREAT example by they way and TOTALLY applicable to this situation with IBM !!

Chuck

boothm@ibm.net wrote:

> damn advertising agencies love those generic campaigns.  Lots of
> artsy-fartsy stuff, lots of billings, nothing to measure for
> effectiveness.   Why don't managers understand: People don't buy IBMs,
> they buy computers, servers, software, stuff.
>
> General motors understands this, why can't IBM?  Who's ever seen a General
> Motors ad advertising a generic General Motors?  Their ads are brand
> named, not generic garbage.   GM understands how to sell.  If GM doesn't
> do it, I sure as hell wouldn't.
>
> In <8625678C.006AE432.00@notes1.compures.com>, on 06/10/99
>    at 02:34 PM, joberhol@compures.com said:
>
> >Based on the information we have, IBM is going to generic server
> >advertising instead of pushing one brand name or another.  Basically as I
> >understand it, the RS/6000 people and the Netfinity folks were
> >complaining that the AS/400 was starting to take revenue from them.
>
> --
> -----------------------------------------------------------
> boothm@ibm.net
> Booth Martin
> -----------------------------------------------------------
>
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