Re: IBM Cancels AS/400 Specific Advertising

damn advertising agencies love those generic campaigns.  Lots of
artsy-fartsy stuff, lots of billings, nothing to measure for
effectiveness.   Why don't managers understand: People don't buy IBMs,
they buy computers, servers, software, stuff. 

General motors understands this, why can't IBM?  Who's ever seen a General
Motors ad advertising a generic General Motors?  Their ads are brand 
named, not generic garbage.   GM understands how to sell.  If GM doesn't
do it, I sure as hell wouldn't.


In <8625678C.006AE432.00@notes1.compures.com>, on 06/10/99 
   at 02:34 PM, joberhol@compures.com said:


>Based on the information we have, IBM is going to generic server
>advertising instead of pushing one brand name or another.  Basically as I
>understand it, the RS/6000 people and the Netfinity folks were
>complaining that the AS/400 was starting to take revenue from them.

-- 
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boothm@ibm.net
Booth Martin
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