RE: Doctoring Spin with a Sample Ad

>But isn't Bugs Bunny the smart and lovable character who always gets the
>upper hand? And isn't a bad idea to associate the AS/400 with a
>tortoise, even a jet powered one? I'm afraid your ad might have the
>reverse effect from the one you intend.
>
>Dave Kahn, TCO, Kazakstan


If I'm not mistaken, Bugs Bunny always LOST in those tortoise/hare races.
Just as in 'real life.'   (:

Yeah, I was hesitant about the perception of a tortoise as being slow.
But, if the AS/400 is -already- perceived as old/slow/legacy/antiquated,
does it hurt?


--Paul E Musselman
PaulMmn@ix.netcom.com





>>From: PaulMmn [SMTP:PaulMmn@ix.netcom.com]
>>Sent: Friday, November 07, 1997 9:00 PM
>>To:   MIDRANGE-L@midrange.com
>>Subject:      Re: Doctoring Spin with a Sample Ad
>>
>>>Concept: Print advertisement
>>>Taget Audience: Executives, especially marketing
>>>Delivery: In-flight magazines
>>>Format: two-page interior
>>>
>>
>>Another ad in the campaign:
>>
>>Still frame from Bugs Bunny vs Tortoise cartoon (the one where the tortoise
>>has a jet engine tucked under his shell; tortoise is showing off the
>>engine).
>>Label on Bugs:  NT.   Label on Tortoise:  IBM AS/400.
>>
>>Caption Head:  (Tortoise, aside:)  "Uh, you still have time to place a
>>wager."
>>
>>Caption Body:  <Blurb about ability to win race with 'tortoisepower'
>>unsuspected by reader>




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