RE: Doctoring Spin with a Sample Ad

But isn't Bugs Bunny the smart and lovable character who always gets the
upper hand? And isn't a bad idea to associate the AS/400 with a
tortoise, even a jet powered one? I'm afraid your ad might have the
reverse effect from the one you intend.

Dave Kahn, TCO, Kazakstan
=========

kahn@tengizchevroil.com   (to November 25)
dkahn@cix.compulink.co.uk (from November 26)


>-----Original Message-----
>From:  PaulMmn [SMTP:PaulMmn@ix.netcom.com]
>Sent:  Friday, November 07, 1997 9:00 PM
>To:    MIDRANGE-L@midrange.com
>Subject:       Re: Doctoring Spin with a Sample Ad
>
>>Concept: Print advertisement
>>Taget Audience: Executives, especially marketing
>>Delivery: In-flight magazines
>>Format: two-page interior
>>
>
>Another ad in the campaign:
>
>Still frame from Bugs Bunny vs Tortoise cartoon (the one where the tortoise
>has a jet engine tucked under his shell; tortoise is showing off the
>engine).
>Label on Bugs:  NT.   Label on Tortoise:  IBM AS/400.
>
>Caption Head:  (Tortoise, aside:)  "Uh, you still have time to place a
>wager."
>
>Caption Body:  <Blurb about ability to win race with 'tortoisepower'
>unsuspected by reader>
>
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