• Subject: Re: Doctoring Spin with a Sample Ad
  • From: Glenn Ericson <Glenn-Ericson@xxxxxxx>
  • Date: Sat, 08 Nov 1997 10:23:01 -0500


Will the Tortoise  ride in a 4X4 as in the  car commerical?

At 04:59 AM 11/8/97 +0000, you wrote:
>>Concept: Print advertisement
>>Taget Audience: Executives, especially marketing
>>Delivery: In-flight magazines
>>Format: two-page interior
>>
>
>Another ad in the campaign:
>
>Still frame from Bugs Bunny vs Tortoise cartoon (the one where the tortoise
>has a jet engine tucked under his shell; tortoise is showing off the
>engine).
>Label on Bugs:  NT.   Label on Tortoise:  IBM AS/400.
>
>Caption Head:  (Tortoise, aside:)  "Uh, you still have time to place a
wager."
>
>Caption Body:  <Blurb about ability to win race with 'tortoisepower'
>unsuspected by reader>
>
>--Paul E Musselman
>PaulMmn@ix.netcom.com
>
>
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