Re: RD Power v7.5

IBM controls the branding of its products. Frequent rebranding by IBM is the root cause of this discussion. Please direct complaints about brand confusion to IBM.

IBM has made so many changes in brand names and products that I've lost all loyalty to the AS400 platform. I'm also getting worn down trying to convince my managers that we need to modernize (from OPM COBOL, SEU and PDM). If my managers decided tomorrow to move everything from the AS400 to a Windows box, I honestly wouldn't care.

Maybe that's been IBM's design all along...find a way to get rid of the AS400 platform with the least amount of customer protest. Strategy? Use constant rebranding and product changes to destroy brand loyalty. If possible, make modernization decisions as muddy as possible to keep applications out of date.

Okay, I don't really believe in IBM conspiracies. But IBM is doing a great job of destroying a loyal community.

Kelly Cookson
Senior Programmer/Analyst
Dot Foods, Inc.
217-773-4486 x12676
www.dotfoods.com

-----Original Message-----
From: wdsci-l-bounces@xxxxxxxxxxxx [mailto:wdsci-l-bounces@xxxxxxxxxxxx] On Behalf Of Trevor Perry
Sent: Saturday, March 20, 2010 8:26 PM
To: Rational Developer for IBM i / Websphere Development Studio Client for System i & iSeries
Subject: Re: [WDSCI-L] RD Power v7.5

The product is not RDP. At IBM, p stood for the hardware running AIX. The
brand is Power, and this is not abbreviated to p. Ever.

IBM named it Rational Developer for Power Systems Software. It is referred
to as RD Power by IBM. You can see this on many IBM websites...
http://www-949.ibm.com/software/rational/cafe/community/rpg/rdi?view=discuss
ions
http://www.ibm.com/developerworks/rational/products/rdp/?S_TACT=105AGX15


Whatever Joe deems to make up is not the name. Joe calling it something that
IBM is not calling it, does not help. It just adds to the confusion.


On 3/20/10 8:29 PM, "Dean, Robert" <rdean@xxxxxxxxxxxx> wrote:

The product is RDP. The "i" part is a feature of the product, no longer
the product itself. (Although it's hard to see that distinction because
the AIX C and COBOL tools aren't released yet).


________________________________________
From: wdsci-l-bounces@xxxxxxxxxxxx [wdsci-l-bounces@xxxxxxxxxxxx] On Behalf Of
Joe Pluta [joepluta@xxxxxxxxxxxxxxxxx]
Sent: Saturday, March 20, 2010 7:57 PM
To: Rational Developer for IBM i / Websphere Development Studio Client for
System i & iSeries
Subject: Re: [WDSCI-L] RD Power v7.5

Trevor Perry wrote:

I would like to ask all of you a favor. Since we all carry on about naming
from IBM, why is it that some of us have decided to obfuscate the process,
and call products from IBM by the WRONG name?

The product to which you refer is called RD Power - long name is IBM
Rational Developer for Power.

Please, stop calling it names.. Propagating poor/bad naming will only lead
to more confusion, more slams against IBM, more slams against the platform.
It is important that if you are loud in the industry, you should not be loud
~and~ spreading FUD. It is important that if you consider you support the
platform that you not spread misinformation.

As I wrote in a recent article:

"The full name is Rational Developer for IBM Power Systems: RPG and
COBOL Development Tools for the i. I can't even figure out an acronym
for that mess. I'm going to stick with RDPi until further notice. The
similarity to the old RDi acronym is intentional; RDPi is very much a
rebranding of the RDi tools, although of the bits they've added, a
couple are absolutely essential to ongoing i development."

RD Power isn't nearly enough, especially since there will be versions
for AIX and whatever. RDPi is a perfectly fine acronym. Rational
Developer for Power System, i version. Feel free to call it whatever
you want.

Joe


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