Mike,

What's "heavy server load"? 50 ppl/hour, 500/minute, 5000/second? If you
announce something to your customer base of say, 10,000 customers and 5%
of them come see it, you're not dealing w/large numbers. If you announce
a free cruise to Tahiti during the season premier of 24 ... Well... <G>

There are a number of tools you can use to estimate traffic and
performance of a site, Microsoft's own ACT isn't bad for rough numbers. 

And what happens if your site does go down? Do you need redundancy?

Finally, why in house and what does the site look like? Does it make
sense to have the site hosted somewhere w/a big pipe to the net and just
the data traffic over your pipe, or leave the "app" at your site but
move all the static content (images, .js, .css, .etc.) to another
location, either an ISP, or something like akamai.

-Walden


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