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I for one am really tired of having to download an app for everything. I
use my banks mobile browser instead of their app for just that reason.
That being said, I would not fight your marketing person. I would do as
they say. Besides, it looks good on the resume'.
And, hopefully a significant portion of their target audience feels as I
do and asks for a mobile based web browser version. But even on some
stuff I click the option on my mobile device to select the "desktop" web
version of their website over the mobile web version. Often times they
sacrifice function for real estate.


Rob Berendt

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