Dear software vendors, why is the price of your software a secret? When doing some initial research for a potential purchase, it would be really helpful if you put your pricing in plain English on your website.

Take a cue from TL Ashford - https://www.tlashford.com/TLA2/pages/tlaforms/pricing.html. This is not an endorsement of their product; just a great example of how easy it is to communicate your pricing!

I don't have time to fill out a dozen 'contact me please' forms just so I can have a dozen salespersons call me and drivel on for a half-hour how much better their software is than the other guys' before finally revealing the oh-so-secret price! Which is usually too high to begin with for my budget!

Put your price, or pricing scheme (some are way more complicated than they need to be), next to your 'features and benefits'. And if I like what I see, THEN I'll give you a call. Sure would save all of us a lot of time.


Bob Cagle
IT Manager


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