Re: AS/400 Server.

Bingo. Names need zing from something. iPad, iPod, iMac, Stingray, Escalade, Dr Pepper, Snickers, Ivory Snow.

Who hear wouldn't want a Silverlake Watson? Or, a Watson Silverlake?

This not a difficult problem nor is it a heavy lift. IBM could fix this in 2 years, easily. Let i, p, and z go back to Sesame Street.



On 5/10/2013 2:22 PM, Paul Therrien wrote:

I think branding is the issue in the choice of a name like "IBM i". It just doesn't have the concreteness of a name such as AS/400 or System/38 or PDP11. "Watson" is better branding. "Silverlake" is good too. If forms an image in your head. There is something ambiguous and ephemeral about "IBM i on Power". It does not roll off the tongue or stick in one's memory. It doesn't create an image that one can focus on. I have used the terms 'Power 7' and 'IBM i' when talking with coworkers, both in IT and other departments. Neither term sticks with them. The term most often used and understood by the office staff is 'the 400'.

Paul