Re: AS/400 Server.

[Trevor <angus@xxxxxxxxxxxxxxxxxx>]

Paul,

Now we have had it for 5 years, and it looks like another 20, what will
you do when everyone else gets over their "does not roll off the tongue"
issue? Branding is not about "rolling off a tongue", it is about how it is
perceived. And, given that IBM i runs on Power, and Power gave us Watson,
people know Power. Now, getting used to IBM i is almost like getting used
to using a new desktop OS - we keep complaining about the old one, but
eventually we get used to it.

For most people, it takes about a month and a little effort.
Trevor


On 5/10/13 3:22 PM, "Paul Therrien" <ptherrien@xxxxxxxxxxxxxxx> wrote:

> I think branding is the issue in the choice of a name like "IBM i". It
> just doesn't have the concreteness of a name such as AS/400 or System/38
> or PDP11. "Watson" is better branding.  "Silverlake" is  good too.  If
> forms an image in your head.  There is something ambiguous and ephemeral
> about "IBM i on Power". It does not roll off the tongue or stick in one's
> memory.  It doesn't create an image that one can focus on.   I have used
> the terms 'Power 7' and 'IBM i' when talking with coworkers, both in IT
> and other departments.  Neither term sticks with them. The term most
> often used and understood by the office staff is 'the 400'.
>
> Paul