× The internal search function is temporarily non-functional. The current search engine is no longer viable and we are researching alternatives.
As a stop gap measure, we are using Google's custom search engine service.
If you know of an easy to use, open source, search engine ... please contact support@midrange.com.


  1.  Home
  2. MIDRANGE-L
  3. December 2012

Re: Software Vendors (And US too) - A small rant

Regardless of whether or not it is a good or horrible name, if we fight
it, we just look ridiculous. If we wish to support the platform, and
support our own future in this industry, fighting back with a personal
beef about a branding is just going to make us all look utterly
incompetent, and really does not help the future of the platform.

IBM have given us the IBM i branding, whether we like it or not, it is the
brand name that will be used for longer than any other on this platform.
Not a single one of us is skilled at marketing or branding, and definitely
not for a company like IBM. We don't and won't get a say in the branding,
period. It is time to get used to it, and get over our personal
preferences.


On 12/12/12 8:42 AM, "Mark D" <mdlkml@xxxxxxxxxxxxxxxx> wrote:

IBM I is a horrible name and nothing any of us can do will change that.
But we sure can fight it.




As an Amazon Associate we earn from qualifying purchases.

This thread ...
Follow-Ups:
Replies:
Follow On AppleNews
Return to Archive home page | Return to MIDRANGE.COM home page

This mailing list archive is Copyright 1997-2024 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].

Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.