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Regardless of whether or not it is a good or horrible name, if we fight
it, we just look ridiculous. If we wish to support the platform, and
support our own future in this industry, fighting back with a personal
beef about a branding is just going to make us all look utterly
incompetent, and really does not help the future of the platform.

IBM have given us the IBM i branding, whether we like it or not, it is the
brand name that will be used for longer than any other on this platform.
Not a single one of us is skilled at marketing or branding, and definitely
not for a company like IBM. We don't and won't get a say in the branding,
period. It is time to get used to it, and get over our personal
preferences.


On 12/12/12 8:42 AM, "Mark D" <mdlkml@xxxxxxxxxxxxxxxx> wrote:

IBM I is a horrible name and nothing any of us can do will change that.
But we sure can fight it.




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