How much does a single Wallstreet Journal ad cost ?
Over the years we've learned one valuable lesson about placing ads.
Repetition, Repetition, Repetition.....
I'm not sure if a single ad will have a lasting impact. You need to
plan a campaign or you will probably not be accomplishing anything other
than lining the Wall Street Journals pockets.
My two cents on advertising.
Regards,
Richard Schoen
RJS Software Systems Inc.
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message: 6
date: Tue, 8 Sep 2009 11:53:16 -0700
from: Tech Guru <techguru@xxxxxxxxxxxx>
subject: Re: Take an active role in the future of IBM i
The simple answer is yes. The purpose of the ad is to bring attention
to the iManifest initiative and to lend credibility to it. The reason
that I suggested the Wall St. Journal ad is that it is (arguably) the
most respected and influential newpaper in the U.S. In the end it will
up to the members of the iManifest initiative as to where and when the
ad is placed.
In that respect, I suppose that there could be some left over from the
original $150k of seed capital. If that were the case then we would
probably use the remaining capital for other revitalization efforts.
- Jeff
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