RE: System i - Mentioned twice in SD Times

Another name change is an affront to ISV's and other partners who must
constantly re invest in our marketing and messaging collateral in order
to keep up to date with the name changes,

It also seems like we bear the brunt of the burden of educating our
marketplace about the name change. Is it too much to hope that IBM eill
invest in branding so that our customers will know what the hell ewe are
talking about?

jte

P.s. There are too many people out there who have just now picked up on
the "iseries" name.



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-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx
[mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Don
Sent: Thursday, February 21, 2008 4:59 PM
To: 'Midrange Systems Technical Discussion'
Subject: RE: System i - Mentioned twice in SD Times

Trevor wrote:

I care about the platform.

======

Trevor, I don't think there's any doubt in anyone's mind that you do.
Certainly not in mine.

What amazes alot of us, is the need to befuddle the industry
by changing the names every 2 or so years for whatever wild
hair whim that comes out of.....
:)

ANYONE with a solid and successful history of a product
that's been in the marketplace for the intermediate to long
term, will tell you, without fail, that stable product
recognition is one of THE key elements to the success of a
product. IBM has insisted on shooting this product in the
foot via their naming wild hairs... What if Ford changed the
name of the Mustang every couple years...maybe this year it
should be called 'The Wildebeastie' Or maybe the Crown
Victoria should become the Fergie?...think people would be as
loyal? Perhaps Aunt Jemima should now be Cousin Jen? Log
Cabin syrup should be Old Joe's brown sugar sauce.... Want a
long list of similar examples? Maybe Oracle should chance
its database product's name to, oh, maybe, Delphi?

I submit, there are basically 5 big reasons why this product
line doesn't have the marketplace acceptance that it's peers
from MS, Sun, Red Hat...etc
do: 1 - Name changes too frequent. 2-Condemning the end
user to the channel. 3-Lack of historical patrol of the
channel and BP's/MAP's/VAR's/etc. 4-Lack of presence in the
education realm. 5-Lack of serious marketing presence.

Combined, these 5 items are making the existence and
promotion of this system very challenging.

And we all wish it weren't so...trust me...

Viva i-Power...or whatever.... :)

Don in DC






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