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But in our case, IBM refuses to consistently promote the "i" brand. There's an occasional, short lived ad campaign, but nothing long term. Also, as I've mentioned, the defection rate seems to be a lot higher than the adoption rate. This is not for technical reasons, as we all know.
I agree. You nailed it. In the early 80's for about an 8 year stretch was when the beginning of the end occurred - We (a company) were 100% true blue. While migrating from 100+ 36's to AS/400's - the remaining projects were starting to get the "is it possible to deploy on the LAN" treatment - nowhere to go but defect or stay blue. OS/2 was not exactly an attractive choice, but played a part in the belief system as well as project cost. In 8 years I rarely saw good marketing to hold my own mindshare or went to any free IBM/midrange training, the local users group was always small and we paid for any info via subscriptions while scarfing redbooks on CD's. The AS400 "welcome" CD's were pathetic. However, I went to promotional Microsoft seminars and downloaded tool after tool - server after server, for free training. It became impossible for any one human to keep up with what was good for any single organization -at the detail level. Between the army at Microsoft, freeware and "C-sources" scattered about the net, we all knew the "mix" was here to stay. Not to mention the reams of info available online at MSDN & technet. MS has always whipped IBM redbooks and the infocenter. From the consumer perspective, accessible online information appears that the effort/expense ratio for documentation and training was MS=100 IBM=1 in manpower to make information available to customers. But the redbooks are an A+ effort for IBM. Final note: When I loaded up the original version(s) of websphere on a 170 and saw the start up times and effort, my mindshare was history. Most clients don't have strong systems or money for that garbage. Linux and Apache was the cheapest safest choice, or MS if you like. Websphere was a COLOSSAL strategic mistake any company that had a lick of sense that did not need Websphere for the core mission - did not. There strategy to mix other products just added to injury. Product experts were confused about prerequisites and paths to the future. Never had that problem with MS did we? We do not care if the JVM needed x86 instructions or the 360 instruction set - it was slow and IBM screwed up by making it THE choice! We already had extremely well performing rock solid mission critical websites with a great socket listener/controller. IBM should have snuggled up with Sun closely at this point, payed them royalty loot or SOMETHING after the lab test to get the JVM optimized for each server brand -OR- re-bet the farm on another strategy. I hope they read this thread.
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