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Alan,

What you're saying about name recognition is true. But in our case, IBM refuses to consistently promote the "i" brand. There's an occasional, short lived ad campaign, but nothing long term. Also, as I've mentioned, the defection rate seems to be a lot higher than the adoption rate. This is not for technical reasons, as we all know.

 -mark


At 12/11/06 11:14 PM, you wrote:
M. Lazarus wrote:
> I must disagree about "Vernacular is everything." As I mentioned before, if the major modernization gaps have not been filled, then we can call it by any name, past present or futuristic and it wouldn't make one bit of difference. -mark
 Madison Avenue begs to differ. Wall Street and Main Street and Broadway
spend millions and billions every year on pushing names. Would you
rather drive a Jaguar or a Mouse?

People pay half a million dollars to MacDonald's just to have the
/_name_/ on their restaurant. The name recognition is part of the support.

All the subliminal stuff in the ads and commercials you're flooded with
daily that you're never aware of has shock-images that provoke awareness
of their name at the shelf in the supermarket.

IBM took the System i outside the umbrella of the "eServer" brand and
distinguished it as a separate entity. We should be cheering this.

At the same time, they set themselves up a brand that could last a very
very long time.

i5 will eventually be superseded by i6, I expect. That way they keep the
name recognition completely, and at the same time, folks, they make it a
completely new machine and undercut the "legacy" or "old" haze that all
the fuzzy-wuzzies that want to call our souped-up super-machines.

Alan


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