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  3. February 2006

Re: Say Hello to IBM System i5!

I think this is the key to branding - at least in IT. Windows is Windows, Unix is Unix, Linux is Linux (I almost typed Lunix), and CPF is OS/400 is i5/OS. Regardless of the server, it would be different if our OS had an identity. A couple of years back, I talked with Malcolm about this, and he said the same thing. So, some of IBM marketing is aware of this concept.
Other than standard IBM marketing hurdles, the big issue is that i5/OS is more than an OS. What do we call the category to which it belongs before we give it a cool name like - say, "Snoopy"?
----- Original Message ----- From: "Don" 
Subject: Re: Say Hello to IBM System i5!



Trevor, Dr. Franken....

not to mention the Z-80 series....

With all due respect, hardware isn't what makes the sale.  The application
does and so does the O/S.  Back (when), the hardware platform was
significant and a major part of the purchase/use decision.  Now, it's the
application and the O/S...and it has been for at least 6 years.

Now, How many times has MS renamed Windows?  I'm not talking about 3.1,
3.11, NT, 95.....XP, I'm talking about changing from Windows to Doors, and
a few years later calling it Walls, maybe later Ceilings....with that many 
changes and lack of pruduct recognition continuity, it would end up in the
Gutters.

How many times has Unix changed it's name?
Do the majority of users really care what chipset they run windows or linux 
on?  Not generally.  They just want it to run.

There is alot to be said for product brand name continuity, and alot more
to be said for picking a good name to begin with.

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