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  3. November 2005

RE: iSeries Ad on Boston Legal - Shearer Strikes Again...

>Well, Looks like new iSeries GM Mark Shearer 
>isn't letting any moss grow under his feet. 

I've got it TiVo'd at home (I actually like BL) but I just hope Shearer
doesn't now cross "advertise iSeries" off his list as something he's
done. Advertising is only effective if it's repeated over, and over, and
over, and over and ... We've seen "splash" advertising before, be it
other TV spots that run one (or only in one small market), one fullpage
WSJ ad and the like, but it's not been repetitive and its not been
consistent. I hope Mark is different.

-Walden


------------
Walden H Leverich III
Tech Software
(516) 627-3800 x11
WaldenL@xxxxxxxxxxxxxxx
http://www.TechSoftInc.com

Quiquid latine dictum sit altum viditur.
(Whatever is said in Latin seems profound.)

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