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  2. MIDRANGE-L
  3. November 2005

RE: iSeries Ad on Boston Legal - Shearer Strikes Again...





<snip>
We've seen "splash" advertising before, be it
other TV spots that run one (or only in one small market), one fullpage
WSJ ad and the like, but it's not been repetitive and its not been
consistent. I hope Mark is different.
</snip>

Walden,

You are correct when you point out that we usually see a blast of
advertising just before COMMON to shut down the complaints.  What is really
impressive with this is COMMON is not for another 5 months!  It would seem
IBM (Mark) are following through with the promises made last year at Spring
COMMON!

I know Malcom Haines was really excited about this coming year last time I
spoke with him so I look forward to even more.

Jim Oberholtzer

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