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trevor perry wrote:
I say, embrace this change! Run with this campaign. Use it to tell ALL your
non-i friends and brag about the incredible "new" platform that IBM is
releasing. It has all the advantages of the AS/400 and the iSeries, with the
amazing Power5.
We have the best platform... now, use this ~change~ to spread the word.
- Trevor
We only have to look at our own history for a successful example.
When IBM put the AS/400 to market, they did a good job of "covering up"
the fact to the un-inititated that it had a "glorified" CPF operating
system from the S/38. Good thing! The best thing they did in marketing.
S/36 shops that had refused to go S/38 jumped into the AS/400. It was
named and branded a whole new machine, and good thing.
Windows has done this thing where they market each new VnRn as if it
were a totally new thing (besides breaking compatibility). A new name is
not all bad, and lets these Microsoft kids know that for keeping ahead
of things, it rocks!
- Alan
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