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  3. November 2003

Re: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

Booth Martin wrote:
Been there, done that. The response is simple: "You're still stuck with PCs?" However I will go one step farther. Ever try to find a dentist's office
application for the iSeries?

This thread reminds me of an episode of that old sitcom "Married With Children", where Peggy wants a computer. She doesn't know what to do with it, but she just wants one.

Booth brings up a good point that it's really all about the applications. That is, a business doesn't just buy a computer - it buys a system comprising of some set of needed applications and the hardware to run them. In that model, the hardware is of secondary importance to the apps. Sell the apps, and the hardware will follow.

So to answer the question of how to bring customers to your favorite chunk of hardware: Develop applications on that hardware that customers want. Then market those apps.

Cheers! Hans



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