Re: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

I wholeheartedly agree with Joe on this one. I think a reasonable case
could be made that you don't want to just target the decision-makers --
you want to target a bigger audience and thereby create a climate in which
moving to (or staying with) an iSeries makes sense to a lot of people who
aren't directly involved in the process.

We can argue all we want (and we likely will ;-), but I think there are a
lot of people who would prefer to say to their dentist friend at a party
that they're switching to an iSeries and have the friend nod admiringly
instead of saying,  "A what?"

Midrange Systems Technical Discussion <midrange-l@xxxxxxxxxxxx> writes:
>LOTS of
>technical purchasing decisions are being made without a lot of technical
>input.  Many times the iSeries doesn't make the first cut because nobody
>knows what one is. 


Mike Naughton
Senior Programmer/Analyst
Judd Wire, Inc.
124 Turnpike Road
Turners Falls, MA  01376
413-863-4357 x444
mnaughton@xxxxxxxxxxxx