RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

There are at least two major target audiences.  One is the current members of
IT, CIOs, and the like.  The second one are the future members of those groups.
So for the second group of people, TNT and USA make sense.  Hey, even during Sat
morning cartoons makes sense. Also lets hope that those people in the first
group are monitoring what their children are watching at least once in a while.


Lets not forget about the child of the IBM exec that got asked where all the
iSeries 'stuff' was! 
And it is not like we are asking IBM to spend all kinds of money on flashy
commercials.  Just keep them simple and direct and then run them on every
channel as much as possible. ;-)

-- Scott J

> 
> It seems to me that if IBM were to advertise the iSeries on TV, TNT,
> USA, etc. would not be the place to do it.  Start with CNN, MSNBC, and
> the new channels, and concentrate on the financial reporting segments.
> Guage reaction from that and then widen the breadth if needed.
> 
> If the target audience is made up of IT management, CIOs and the like,
> market it where they are most likely to be spending their time.



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