RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

| -----Original Message-----
| [mailto:midrange-l-bounces@xxxxxxxxxxxx]On Behalf Of John Earl
| Sent: Friday, October 31, 2003 5:24 PM

| TV Ads for the iSeries?  Let's think this one through. What
| TV show or shows could IBM target to reach decision makers
| who fit the profile of iSeries buyers?  This would be
| executives or senior managers of primarily SMB businesses
| that are in the market for a new enterprise class server.
| Once you have identified those show's (if they actually
| exist) then you have to ask you self, for the cost of ad
| creation, production, and presentation, is there a more
| direct and effective way to target this same audience?

I just couldn't snip /any/ of this.

| Don't get me wrong, I'd like to see IBM devote more
| resources to iSeries marketing and awareness.  But I think
| that stapling an iSeries brochure to the back of a million
| one dollar bills and dropping them into the eye of a
| hurricane might be a more effective way to advertise than
| spending the same amount of money on TV ads.

MAN!  This /must/ be Halloween, 'cause somebody done stole Mr. Haines brain
and put it in John Earl's body!  I'm still trying to figure out *exactly*
/how/ to tame a hurricane into showing up at the right parts of the globe
right when the bucks are available.. but still a good idea (imo) or
something similar to that.