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  2. MIDRANGE-L
  3. October 2003

RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

| -----Original Message-----
| [mailto:midrange-l-bounces@xxxxxxxxxxxx]On Behalf Of John Earl

| Don't get me wrong, I'd like to see IBM devote more
| resources to iSeries marketing and awareness.  But I think
| that stapling an iSeries brochure to the back of a million
| one dollar bills and dropping them into the eye of a
| hurricane might be a more effective way to advertise than
| spending the same amount of money on TV ads.

All practicalities aside, how 'bout a slogan of "A dollar saved is a dollar
earned", on the brochure...??

Have a Happy Halloween, all y'all!  Mebbe even /more/ fun next week (mebbe
not).

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