RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

> 
>  >> I would think that we could add some iSeries specific
> TV ads.  I'm
> getting sick of seeing the xSeries-only ads!
> 
> I really doubt that you will see any.  For one thing the
> xSeries ones are
> only an experiment to see if brand specific ads work.
> Secondly - and more
> importantly - the little "Intel inside" bit in the ad
> means that Intel pay
> 50% of the cost of it!!

TV Ads for the iSeries?  Let's think this one through. What
TV show or shows could IBM target to reach decision makers
who fit the profile of iSeries buyers?  This would be
executives or senior managers of primarily SMB businesses
that are in the market for a new enterprise class server.
Once you have identified those show's (if they actually
exist) then you have to ask you self, for the cost of ad
creation, production, and presentation, is there a more
direct and effective way to target this same audience?   

Don't get me wrong, I'd like to see IBM devote more
resources to iSeries marketing and awareness.  But I think
that stapling an iSeries brochure to the back of a million
one dollar bills and dropping them into the eye of a
hurricane might be a more effective way to advertise than
spending the same amount of money on TV ads.

jte



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John Earl | Chief Technology Officer
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