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  2. MIDRANGE-L
  3. October 2003

RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

 >> I would think that we could add some iSeries specific TV ads.  I'm
getting sick of seeing the xSeries-only ads!

I really doubt that you will see any.  For one thing the xSeries ones are
only an experiment to see if brand specific ads work.  Secondly - and more
importantly - the little "Intel inside" bit in the ad means that Intel pay
50% of the cost of it!!



Jon Paris
Partner400
www.Partner400.com

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