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  3. October 2003

RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

Jon, you're probably correct...  And there's where reality rears it's ugly
haid...  My best "guess" is that IBM will decide how IBM spends IBM's
(shareholder's) money.  Ads cost huge money, /especially/ TV.

| -----Original Message-----
| From: midrange-l-bounces+jt=ee.net@xxxxxxxxxxxx
| [mailto:midrange-l-bounces+jt=ee.net@xxxxxxxxxxxx]On Behalf Of Jon Paris
| Sent: Friday, October 31, 2003 4:42 PM
| To: midrange-l@xxxxxxxxxxxx
| Subject: RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES
|
|
|  >> I would think that we could add some iSeries specific TV ads.  I'm
| getting sick of seeing the xSeries-only ads!
|
| I really doubt that you will see any.  For one thing the xSeries ones are
| only an experiment to see if brand specific ads work.  Secondly - and more
| importantly - the little "Intel inside" bit in the ad means that Intel pay
| 50% of the cost of it!!

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