Tom/anyone with interest...

Tom, you wrote "But how many times can you repeat the same positives
(integrated facilities, meets many open interoperability standards,
reliability, 64-bit, etc.,...) without sounding like a broken record and
being tuned out?"

"It ain't news no more unfortunately."


I think you've run into the delemma that iSeries marketing has been running
up against, for years...

I think the short answer is you repeat it until it sinks in...  I think the
times of ignoring the bottom line may be receeding, for many companies.
Those companies may be interested in learning how to save money...  Cash
money, as far as IT budgets.  But getting good, solid information from
business systems dwarfs even those significant savings.


I'm probably gonna post the long answer to the iNation list.  Hope you're
subscribed, but if not, check the archives when you have time...!  I think
there are creative ways of making this routine point:  the iSeries returns a
visible ROI (as opposed to vapor-ROI) because of one simple thing...:  It
WORKS.  It's BEEN WORKING for decades.  It works FOR the business.. by being
leading-edge instead of bleeding-edge.

There are **many** creative ways to emphasize that simple point.  ***Seen
PLENTY of good ways of saying it, right here on this list.***  By saying it
in a creative way and varying the message, rather than bludgeoning people
with it, the points will eventually sink in to more and more businesses.

It doesn't always work out this way, but there's NO reason why the **best
product** CANNOT possibly win against inferior competition...  Especially in
today's marketspace.


That's the skinny, IMHO...

jt

| -----Original Message-----
| From: midrange-l-admin@midrange.com
| [mailto:midrange-l-admin@midrange.com]On Behalf Of thomas@inorbit.com
| Sent: Monday, December 03, 2001 11:15 PM
| To: midrange-l@midrange.com
| Subject: Re: US Navy bets on Win2K
| Importance: High
|
|
| I agree also, but it's hard to ignore some of what's written. In
| the article ( http://www.gcn.com/vol19_no27/dod/2868-1.html )
| mentioned at the start of this thread, two consecutive paragraphs:
|
| Lockheed Martin officials chose Microsoft in part because of the
| company’s “experience in computers, networks and systems,”
| Lockwood said. “We felt that Microsoft had a lot of insight” that
| could help Lockheed Martin stay current with commercial
| technology, he said.
|
| (Translation: "We chose the best company for the job.")
|
| “This is a new area for us,” said Keith Hodson, a Microsoft
| Government spokesman. “Windows-based products have not
| traditionally been associated with Defense Department-specific
| mission-critical applications.”
|
| (Translation: "Huh? Us?")
|
| And from a Wired News article (
| http://www.wired.com/news/technology/0,1282,48756,00.html ) today:
|
| Nicole von Kaenel, Product Manager for Microsoft Office, said
| that while "data1.msi" is present on all copies of the Office CD,
| the file-location problem is caused by OESU using "Windows
| Installer Technology" to apply updates and patches.
|
| (Translation: "Gee, guess we shoulda knowd better'n usin' thet
| blasted Windows technolugy stuff in our own products.")
|
| Is it possible to go more than a couple days without seeing similar?
|
| While AS/400s and iSeries have their share of oddities and
| frustrations (WRKJOB *OPNF or "marketing" or ...), we see new
| items on that list only rarely. But how many times can you repeat
| the same positives (integrated facilities, meets many open
| interoperability standards, reliability, 64-bit, etc.,...)
| without sounding like a broken record and being tuned out?
|
| It ain't news no more unfortunately.
|
| Tom Liotta
|
|
| On Mon, 03 December 2001, Jan Megannon wrote:
|
| >
| > Hi Buck,
| >
| > I quite agree with you. I regularly attended IBM roadshows and
| presentations.
| > How often is it not that we hear how bad the M$ products are,
| rather than how
| > good the IBM products are? It may be a territorial thing, but
| that's been my
| > experience. When will IBM learn that their name actually stands
| for 'It Beats
| > Microsoft'? :-)
|
| --
| Tom Liotta
| The PowerTech Group, Inc.
| 19426 68th Avenue South
| Kent, WA 98032
| Phone  253-872-7788
| Fax  253-872-7904
| http://www.400Security.com
|
|
| ___________________________________________________
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|
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