Because the NYC apparel marketplace is dominated by one vendor.

Al Barsa, Jr.
Barsa Consulting Group, LLC

400>390

914-251-1234
914-251-9406 fax

http://www.barsaconsulting.com
http://www.taatool.com





                                                                                
                                         
                    Glenn Ericson                                               
                                         
                    <Glenn-Ericson@att.        To:     MIDRANGE-L@midrange.com  
                                         
                    net>                       cc:                              
                                         
                    Sent by:                   Subject:     Re: iSeries in 
Women's Wear Magazine...                      
                    owner-midrange-l@mi                                         
                                         
                    drange.com                                                  
                                         
                                                                                
                                         
                                                                                
                                         
                    04/25/01 12:33 AM                                           
                                         
                    Please respond to                                           
                                         
                    MIDRANGE-L                                                  
                                         
                                                                                
                                         
                                                                                
                                         






Gang  there are tons of AS/400s in the appear industry- so  why not
advertise there?

At 06:59 PM 04/24/2001 +0000, you wrote:
     That is a good question... but you might also ask what percentage of
     that minority read Mirabella and Vogue?  You could argue a case for
     faulty market research.  In my opinion IBM is putting too fine a point
     on their ad campaigns; a more broad (forgive the inadvertent pun)
     approach to marketing sounds more logical to me.

     MacWheel99@aol.com wrote:
     >
     > What percentage of minority owned businesses have the decisions made
     by women?
     >
     > I would hazard a guess that there is a significant percentage of
     female owned
     > & managed businesses that need to use computers.
     >
     > What percentage of women are interested in reading about fashions,
     compared
     > to men?
     >
     > I would hazard a guess that a very high percentage is the answer.
     >
     > Men could care less about fashion, so it is non-obvious to us, that
     such a
     > publication might make sense to advertise IBM business products in.
     >
     > Thus, IBM has found a publication that is important to almost all
     the CEOs &
     > other leadership of women owned businesses.
     >
     > What's next? ... targeting publications most likely to be read by
     owner
     > managers of African American & Hispanic businesses, I might suspect.
     >
     > MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac)
     >
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