• Subject: Re: iSeries in Women's Wear Magazine...
  • From: "L. S. Russell" <leslier@xxxxxxxxxx>
  • Date: Tue, 24 Apr 2001 18:59:12 +0000
  • Organization: Datrek Professional Bags

That is a good question... but you might also ask what percentage of
that minority read Mirabella and Vogue?  You could argue a case for
faulty market research.  In my opinion IBM is putting too fine a point
on their ad campaigns; a more broad (forgive the inadvertent pun)
approach to marketing sounds more logical to me.  

MacWheel99@aol.com wrote:
> 
> What percentage of minority owned businesses have the decisions made by women?
> 
> I would hazard a guess that there is a significant percentage of female owned
> & managed businesses that need to use computers.
> 
> What percentage of women are interested in reading about fashions, compared
> to men?
> 
> I would hazard a guess that a very high percentage is the answer.
> 
> Men could care less about fashion, so it is non-obvious to us, that such a
> publication might make sense to advertise IBM business products in.
> 
> Thus, IBM has found a publication that is important to almost all the CEOs &
> other leadership of women owned businesses.
> 
> What's next? ... targeting publications most likely to be read by owner
> managers of African American & Hispanic businesses, I might suspect.
> 
> MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac)
> 
> +---
> | This is the Midrange System Mailing List!
> | To submit a new message, send your mail to MIDRANGE-L@midrange.com.
> | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com.
> | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com.
> | Questions should be directed to the list owner/operator: david@midrange.com
> +---
+---
| This is the Midrange System Mailing List!
| To submit a new message, send your mail to MIDRANGE-L@midrange.com.
| To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com.
| To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com.
| Questions should be directed to the list owner/operator: david@midrange.com
+---

This thread ...

Follow-Ups:
Replies:

Follow On AppleNews
Return to Archive home page | Return to MIDRANGE.COM home page

This mailing list archive is Copyright 1997-2019 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].