Re: iSeries in Women's Wear Magazine...

That is a good question... but you might also ask what percentage of
that minority read Mirabella and Vogue?  You could argue a case for
faulty market research.  In my opinion IBM is putting too fine a point
on their ad campaigns; a more broad (forgive the inadvertent pun)
approach to marketing sounds more logical to me.  

MacWheel99@aol.com wrote:
> 
> What percentage of minority owned businesses have the decisions made by women?
> 
> I would hazard a guess that there is a significant percentage of female owned
> & managed businesses that need to use computers.
> 
> What percentage of women are interested in reading about fashions, compared
> to men?
> 
> I would hazard a guess that a very high percentage is the answer.
> 
> Men could care less about fashion, so it is non-obvious to us, that such a
> publication might make sense to advertise IBM business products in.
> 
> Thus, IBM has found a publication that is important to almost all the CEOs &
> other leadership of women owned businesses.
> 
> What's next? ... targeting publications most likely to be read by owner
> managers of African American & Hispanic businesses, I might suspect.
> 
> MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac)
> 
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