Re: iSeries in Women's Wear Magazine...

What percentage of minority owned businesses have the decisions made by women?

I would hazard a guess that there is a significant percentage of female owned 
& managed businesses that need to use computers.

What percentage of women are interested in reading about fashions, compared 
to men?

I would hazard a guess that a very high percentage is the answer.

Men could care less about fashion, so it is non-obvious to us, that such a 
publication might make sense to advertise IBM business products in.

Thus, IBM has found a publication that is important to almost all the CEOs & 
other leadership of women owned businesses.

What's next? ... targeting publications most likely to be read by owner 
managers of African American & Hispanic businesses, I might suspect.

MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac)


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